Changing the face of Australian fashion & beauty
Get used to the 'R' word, folks.
When I started calling Aussie brands racist, I got laughed at. Big time. “It’s not racist for a brand not to have darker shades”, I was told. “It’s not racist if they have white-passing POC.” If you can’t acknowledge the root of the problem, how will you come up with a solution? Pandering to white people is racist. That’s not an opinion, that’s a fact. Colourism is rooted in racism, too. Get used to the ‘R’ word, people. We are all racist in some way. And I don’t think Australia’s fashion and beauty industry understood that - I mean really and truly understood it - until I asked people to tag a racist brand in an Instagram post got over 1000 tags. Those same people are now saying, “Well, we need to do better." The people who have the courage to stand up will always get laughed at.
Australian white women: why are they getting it?
From @unlearningshit on Instagram. Unedited caption below.
White Australian women have longed denied their whiteness. That somehow being Australian affords them a pass to being a perpetrator of racism. They have been tricked into believing they are the victims and the only victims of oppressive white men. This is because POC in Australia are othered (from elsewhere) and therefore if we can’t be seen, we can’t have a voice, either. The system only recognizes one victim which is white women and does the bare minimum for them under the label of 'gender diversity'. Yep, newsflash, the system doesn’t care about white women, either (Ruby Hamad talks about this beautifully in her book). White Australian women, in my experience, have a heightened false sense of entitlement.
How does all this play out? Opportunities within Australia are given to white women first because it upholds white supremacy to do so. Regardless if that white woman causes harm to POC. Blatantly racist white women such as Pauline Hanson continue to hold onto power because of this. And like the example of Claire Lehmann, it plays out on the global stage as pure stupidity and ignorance. Until white Australian women start to look inward at their own behavior it won’t change. But how do you get women, who are leaning into their ignorance, to self-evaluate and make a change? Ash 4/7/21