ABOUT

Hi I'm Ashlene! I started Aussie Women of Colour (AWOC or AussieWOC) as an Instagram page in 2018 to celebrate Australian women of colour. After a lot of trolling and negativity, I changed the name to 'Unlearning Shit' to focus on a range of topics beyond racism in fashion and beauty. The journey has been an eye-opener and I'm proud to have a social community where we can exchange thoughts on anti-racism with both POC and Allies. Here I post some additional thoughts from my journey.

#PULLUPAUSTRALIA CAMPAIGN

#PullUpAustralia was a social campaign by Aussie WOC in 2020 aimed at addressing the lack of representation and/or misrepresentation of people of colour (POC) in Australian marketing and media. Unlike other social campaigns, we welcome everyone to "pull up". Anyone could participate by sharing the campaign on their social media and asking for more or better representation.

What asked for the following from brands:

1) 30% of POC representation

  • Race-conscience hiring across all levels of the company with importance on understanding how diversity helps your business

  • Non-performative inclusion of POC in marketing and advertising

  • For retailers stocking at least 30% POC-owned Aussie brands

2) Diversity and Inclusion training for existing staff with a special focus on education for white employees

3) Creating safe spaces for POC to operate and work in

4) Complete transparency of initiatives undertaken and ensure quotas and deadlines are attached action plans

Our current call to action is focused on fashion, beauty and media where we requested brands to commit to 1 in 4 people posts on Instagram being POC. Some of the brands that have committed are:

  • Vogue Australia

  • Zimmerman

  • Bec & Bridge

  • Frank Body

  • ModelCo & McoBeauty

The #PullUpAustralia campaign was a collective effort with Pull Up For Change Australia.